STARTLESS / GROW 001New
The Offer Guide
Turn what you do into something people buy.
A guide to shaping a clear, sellable offer from skills and services you already have.
Most people undersell because their offer is vague. This guide walks through naming the outcome, setting the scope, pricing it and describing it in words a buyer understands — with worksheets at each step.
The problem it solves
"I can help with a bit of everything" is not an offer. Without a defined outcome and price, every sales conversation starts from zero.
What's included
- Offer definition framework
- Outcome and scope worksheets
- Pricing approaches with worked examples
- Sales-page section-by-section outline
- Ten before-and-after offer rewrites
What you'll receive — 2 items
- The Offer Guide
- Canva
Made for
- Freelancers moving from hourly to packaged work
- Creators launching their first paid product
- Service providers who compete on price by default
How to use it
01
Work through the outcome and scope worksheets.
02
Choose a pricing approach and set the number.
03
Draft the offer description from the outline.
Questions
Is this about copywriting or about the offer itself?
The offer first. The wording matters, but a clear description cannot rescue a vague offer, so the worksheets fix the offer before the page.
Does it tell me exactly what to charge?
It gives you three ways to arrive at a price and the trade-offs of each. The final number is a decision, not a formula.
Still deciding? Read the full FAQ or ask us anything.
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The Offer Guide$10.99 · G001