STARTLESS / PLAN 002
THE
LAUNCH
PLANNER
Ship the launch.
Keep the week.
STARTLESS / PLAN 002New
The Launch Planner
Plan a launch without losing the week it ships.
A launch is a project with a deadline, not a good week and a lot of hope. The Launch Planner lays out the runway, the launch window and the wind-down as dated tasks, with the emails and posts mapped against them.
A four-week launch planning system covering the runway, the launch window, the content and the follow-up in one view.
The problem it removes
Launches slip because the plan lives in someone's head. The content, the offer and the timeline never sit on the same page until it is too late to change them.
What's included
- 4-week launch timeline with dated tasks
- Offer and pricing worksheet
- Email sequence outline (7 emails)
- Launch-week content calendar
- Post-launch review template
A look inside
MTWTFSS
ScheduledDraftedIdea
Structure shown for demonstration.
How to use it
01
Set the launch date and work backward through the timeline.
02
Fill the offer worksheet before writing any content.
03
Draft the emails and posts against the calendar.
Who it's for
- Creators selling a course, product or service
- Small teams running a seasonal promotion
- Freelancers productizing an offer for the first time
Formats and compatibility
Delivered as Notion, Google Sheets, PDF. Works with Notion, Google Sheets, Excel.
NotionGoogle SheetsExcel
Questions
How long a runway does it assume?
Four weeks by default, but every task is dated relative to launch day, so you can compress or extend it.
Is the email sequence written for me?
It is an outline with the purpose and key point of each email. The wording is yours; the structure is done.
Does it work for a re-launch?
Yes. The post-launch review feeds straight into the next runway, so the second launch starts from data.
Still deciding? Read the full FAQ or ask us anything.
The Launch Planner$22 · P002