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The Launch Planner
How this planner works — The Launch Planner

How this planner works

The Launch Planner

Plan a launch without losing the week it ships.

A four-week launch planning system covering the runway, the launch window, the content and the follow-up in one view.

A launch is a project with a deadline, not a good week and a lot of hope. The Launch Planner lays out the runway, the launch window and the wind-down as dated tasks, with the emails and posts mapped against them.

The problem it solves

Launches slip because the plan lives in someone's head. The content, the offer and the timeline never sit on the same page until it is too late to change them.

What's included

  • 4-week launch timeline with dated tasks
  • Offer and pricing worksheet
  • Email sequence outline (7 emails)
  • Launch-week content calendar
  • Post-launch review template

What you'll receive — 2 items

  • The Launch PlannerPDF · 15 MB
  • CanvaLink

Made for

  • Creators selling a course, product or service
  • Small teams running a seasonal promotion
  • Freelancers productizing an offer for the first time

How to use it

  1. 01

    Set the launch date and work backward through the timeline.

  2. 02

    Fill the offer worksheet before writing any content.

  3. 03

    Draft the emails and posts against the calendar.

Questions

How long a runway does it assume?

Four weeks by default, but every task is dated relative to launch day, so you can compress or extend it.

Is the email sequence written for me?

It is an outline with the purpose and key point of each email. The wording is yours; the structure is done.

Does it work for a re-launch?

Yes. The post-launch review feeds straight into the next runway, so the second launch starts from data.

Still deciding? Read the full FAQ or ask us anything.

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The Launch Planner$24.99 · P002