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The Launch Email Kit
Nine emails that carry a launch from teaser to last call.
Most launches lose money in the gaps between emails. The Launch Email Kit gives you the whole sequence in order, each email built around the one job it needs to do, so you spend launch week editing instead of drafting.
A full launch email sequence — pre-launch teasers, open-cart, mid-launch proof and closing urgency — written as fill-in templates for any digital product.
The problem it removes
A launch needs eight to ten emails in five days, and writing them while the cart is open is how launches quietly underperform.
What's included
- 9 launch emails, in send order
- Subject line and preview text options for each
- Pre-launch, open-cart, mid-launch and last-call sections
- Fill-in prompts, not fixed copy
- Notion and Google Docs versions
A look inside
- 01Section one — overview and setup
- 02Section two — the core framework
- 03Section three — worked examples
- 04Section four — templates to copy
- 05Section five — the checklist
Structure shown for demonstration.
How to use it
01
Set your cart-open and cart-close dates.
02
Work through the emails in order, filling each prompt with your specifics.
03
Schedule the full sequence before launch day.
Who it's for
- Creators launching a paid product or cohort
- Course and template sellers running cart-open launches
- Solo founders who write their own emails
Formats and compatibility
Delivered as Notion, Google Docs, PDF. Works with Notion, Google Docs, Any email platform.
NotionGoogle DocsAny email platform
Questions
Does this include the actual words to send?
It gives you the structure and prompts for each email. You fill in your product, your dates and your proof, so the finished sequence sounds like you and not a template.
What kind of launch is it built for?
A standard cart-open launch of three to seven days. It works for a course, a template, a cohort or a service, paid or waitlist.
Which email platform do I need?
Any of them. The kit is plain text you paste into ConvertKit, Mailchimp, Beehiiv, Substack or whatever you already use.
Still deciding? Read the full FAQ or ask us anything.
The Launch Email Kit$18 · C004